SEM/SMM | Colorado Web Design Blog

April 23, 2010

iClick Websites Drives Innovation and Performance Through iClick ChatBack

Filed under: SEM/SMM — Tags: iclick chatback, iclick websites — admin @ 7:45 pm

Denver, Colorado (April 23, 2010) iClick Media Websites, a leading Local Online Advertising Firm headquartered in Denver, CO today introduced iClick ChatBack, a innovative marketing tool that promotes user engagement and significantly increases website conversions and interaction between website visitors and small business owners.

The average website converts at 6%, iClick Performance Websites on average convert 15-20+%. The average small business website has an average fail rate (afr) of 94% which means 94% of website visitors leave for one reason or another. iClick Chat Back now allows strategic customer interaction with website visitors who typically wouldn’t contact or make a website purchase. In addition, iClick Chat Back serves as a tool to turbocharge any small businesses website marketing goals by promoting high performance website conversions and lead generation though this interactive chat-back feature.

iClick Chat Back comes as a complimentary service for all iClick Performance Websites and is also an affordable add-on for any small businesses looking to have their website ‘come alive’ with strategically targeted live ads that promote a greater ROI and lower cost-per lead (CPL) rate.

“We’ve made it clear that our clients are our first priority and we will continue to show our dedication to our clients by creating new innovative ways to capture more online visitors and deliver an even greater return on investment – period. iClick Chat Back is another way to help our clients thrive online and create a powerful, never seen before return on investment by promoting greater website visitor engagement.”

- Sean Hakes – President iClick Websites

Small business owners who have not yet experienced the difference and high-powered performance of an iClick Performance Website you can discover why more small business owners are switching to iClick Websites for all of their local online advertising needs – call any of the friendly iClick Websites staff members today: 1-800-496-1722

Contact: Josh Thill
iClick Websites, LLC

Phone: 303.954.4174
Fax: 866-931-7950
Email: josh@iclickmediagroup.com

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April 13, 2010

Yodle Writes the Book on Local Online Advertising

Filed under: SEM/SMM — Tags: court cunningham, yodle — admin @ 3:36 pm

Found on: Denver SEO

NEW YORK–(BUSINESS WIRE)–Yodle, a leader in local online advertising and the fastest growing local media company in the United States, is proud to announce the publication of Local Online Advertising for Dummies, which is available nationwide today. The book is co-written by Yodle CEO Court Cunningham and is an all-inclusive guide to local online advertising. It will give local business owners of all sizes the tools they need to find new customers through the Internet.

“Local Online Advertising For Dummies helps companies plan and launch effective local advertising programs, draw traffic to their websites, create compelling social media campaigns, and more”

“Local business owners are the hardest working people I know, so I am excited about the opportunity to make their job easier in taking that critical step online,” said Yodle CEO and co-author of the book, Court Cunningham.

“Yodle believes strongly in educating local business owners about the value of online advertising, and this book will empower them to make the best possible marketing decisions.” He adds, “A large number of people on the Yodle team contributed to this book, and I could not be more proud of the result.”

In the span of a decade, the number of consumers searching online for local businesses has gone from virtually nothing to more than 80%. Despite this shift in consumer behavior, there remains a significant amount of misinformation in the local business community about how to capitalize on this trend. This book is the first of its kind to take a holistic approach to educating local business owners on how to make the right advertising choices for their business. Other books have covered Facebook, website design or paid search advertising independently, but this book brings all of these topics and more into one complete marketing strategy.

“Local Online Advertising For Dummies helps companies plan and launch effective local advertising programs, draw traffic to their websites, create compelling social media campaigns, and more,” said Andy Cummings, Vice President and Publisher, Wiley Technology Publishing. “Co-Author Court Cunningham is a leader in the advertising industry and has included loads of practical how-to information and real-world advice.”

About Yodle: Yodle, a leader in local online advertising and named fastest growing local online advertising company by industry analyst Borrell Associates, connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States. For more information on the book or to purchase a copy, please visit the Yodle Dummies® site.

For Dummies®: With near universal name recognition, more than 150 million books in print, and over 900 + topics, For Dummies is the world’s bestselling reference series. With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as “more than a publishing phenomenon, but a sign of the times,” For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6246678&lang=en

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December 22, 2009

2009 SEM Best Value for Mid-Size Companies

Filed under: SEM/SMM — admin @ 7:01 pm

Source: http://semshowdown.com/2009/12/2009-sem-best-value-for-mid-size-companies/

2009 Best Value for Mid-Size Companies: ReachLocal (RL)
What defines a mid-size company? Annual revenues between $25Million – $100 Million

ReachLocal, Inc., a local online marketing company takes the cake for our 2009 pick for Best Value for Mid-Size companies.

Mid Size Companies have two very important missions, 1 Branding and 2, Revenue - both of which ReachLocal is known to provide. RL has a generous supply of service offerings including but not limited to a powerful arsenal of Display Advertising and Pay Per Click Management.

Read the full article here